Organizational Behavior Executive Summary - 3144 Words

Organizational Behavior Executive summary As a multinational company which having a sound history, the Sony cooperation was doing well from its start. But the period of year 2004 and 2005, company face lot of instabilities in different areas. Company implemented different kind of changing methods to overcome those difficult situations. Even though those procedures are taken to best interest of the company, it creates both positive and negative impacts to the company. Actions or steps taken to organization running at correct path and expectation are achieved, what are the methods available to use in order to achieve the expectations and successfulness, the way of facing the internal and external factors and the way of†¦show more content†¦Organization’s changes include three levels called unfreeze, change and refreeze (Lewin, 1947). So to achieve effective change management levels, the proper implementation of this model is essential. 1.2 The importance of change management for SONY When considering the past few years (year 2000 to 2005) in Sony cooperation, there were lot of crisis situation’s occurred. So obviously Sony needs change to save or protect the company from this critical situation. As a world recognized branded company they were necessary in ell planned and organized change procedure. There are some key factors to influence the inefficiency. Mismanagement of finance, instability situation of organization, Lack of market trends identification, decision making barriers, unsatisfied customers’ need and wants etc. so management of the company has to predict, how those all factors will affect to the organization. 1.3 Types of changes As stated by Ambrose 2001, three types of main organization changes can be identify. It can be describe in following way, 1.3.1 Developmental changes Developmental changes can be defined as changes that implement to improve current organization procedures. Through the proper informed and training activities of the employees the development changes can be communicate and moreShow MoreRelatedWhat Strengths Of Organizational Leadership Presented By Sales And Marketing1635 Words   |  7 Pages(SS) Sheila Simmons lacks communications skills, and high job stress. Identifying the strengths of organizational leadership presented by Sales and Marketing (PI) Kenneth Bright along with OD consultant can lead and manage the organizational change. The OD consultant plans to introduce and communicate the change initiative to the employees begin with an interview questions by gender, organizational levels and age. 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