Monday, December 30, 2019

The Life of an Immigrant Black Woman Essay - 1114 Words

Hardship and loss of freedom comes to mind as I think about an immigrant black woman. If they had other forms of persuasion other then the â€Å"glamour† or positive side of England that they heard about through tales, would they less enthused and reluctant of being the follower. Would the immigrant black woman still be as naà ¯ve? Once becoming a part of a different society, she has to adapt to the ways that she is unfamiliar with. She has to erase in a form of what she knows and feels is correct to from her true self. â€Å"I am staring painfully at an image. My image? No! – what is left of what once used to be my image†. (Darko p1) The immigrant black woman doesn’t seem to feel whole as she lacks love from her husband, her family and her†¦show more content†¦Her dowry is more if she is an educated girl, but that education will not seem apparent anymore once she is abroad. â€Å"I was given away to this man who paid two white cows, four healthy goats, four lengths of cloth, beads, gold jeweler and two bottles of London Dry Gin to my family, and took me off as his wife from my little African village, Naka, to him in the city†. (Darko p3) â€Å"When those so-called traditional courts ask him what gives him the right, his self-righteous excuse is, ‘I bought her.à ¢â‚¬â„¢ Why, he can even quote the amount! That’s just too much. What is a woman worth, after all? And who has the right to make such audacious calculations?† (Maraire p34) She would only be known to work and provide for her family with no questions asked or help provided. Even the field of work is already picked without knowing or without consent. There is no equality in which she may know from her home. Traditions are left behind as a part of her adapting to the new life and ways even if she tries to follow them, they are considered wrong in that country because they do not understand. â€Å"You must not take the Western anthropologists’ view of our culture. They perceive our customs through their lens. There are terms and customs that cannot be translated adequately into their language and so become distorted†. (Maraire p32) When she arrives at this grand place of opportunity, she is thrown into a glum future.Show MoreRelatedImmigrant Women And American Consumer Culture980 Words   |  4 PagesImmigrant women were susceptible to the American consumer culture as soon as they stepped foot on American soil. One aspect of consumer culture some immigrant women partook in was the consumption of silent pictures, which were accessible to immigrant women who could not speak English. Silent pictures provided immigrant women with exposure to American culture without the necessity for understanding the English language; in this scenario pictures were louder than words. Immigrant women also benefitedRead MoreThe Gilded Age Still Effect American Life Today1370 Words   |  6 Pagesopportunities, advances in transportation and sanitation, which improved overall standard of living. All advancements that took place in The Gilded Age still effect American life today. The rapid development of the cities in the 19th century served as both a separation and togetherness factor in American political, economic and social life. Cities in the area creat ed a wealthy cross-section of the world’s population, making the cities a diverse, metropolitan area, drawing a lot of attention to the socialRead MoreAmerican Ethnic Literature Differs From American Literature1378 Words   |  6 PagesAmerican ethnic authors include immigrants who have arrived in the United States and become a citizen or first-generation Americans. American ethnic authors write in English, but sometimes use original language and speech. American ethnic literature often depicts life before America, as well life after arriving. American ethnic literature is important because citizens of all nationalities can share and learn about different backgrounds. Many ethnic authors use life experiences to create their charactersRead MoreBlack Lives During The Harlem Renaissance1373 Words   |  6 PagesBlack Lives During the Harlem Renaissance New Negro Movement, the elegant roaring times of the Billie Holidays’, Dorothy Wests’, and the Augusta Savages’. The rebirth of African American arts, took place in Harlem, New York in the early 1920’s. The New Negro Movement was utilized to describe African American as artistic, conscious, sophisticated. The Great Migration was the movement of 6 million African Americans who began to move from the rural southern parts of the United States to the NortheastRead MoreThe Period After The Great War902 Words   |  4 PagesUnited States had been moving from an older world with not much individuality, to a more modern new world that we can recognize, more clearly, today. The 1920s had consisted of famous riots and restricts many immigrants had to abide by, amendments to the Constitution, and new ways of Blacks expression with the formation of Jazz music. An enormous part to moving into this new prosperous era had been the voyage of African Americans to the North. This had been known as the Great Migration, where AfricanRead MoreThe American Of The Haitian American College Students By Nina Glick And Georges Eugene Fouron1701 Words   |  7 Pagesbeing labeled a Guinean, Guinean-American, African American, black American, or simply American, each label does not satisfactorily summize my identify, supported by the rejection I face from people who can adequately identify as one of these ethnicities. To exemplify, we shall examine examine my identity as â€Å"Guinean.† While my parents were born and raised in Guinea, continue to uphold their Guinean culture in America, while rejecting black American culture, and have raised my brothers and I in accordanceRead MoreThe Book 1776 by David McCullough Essays1324 Words   |  6 Pagesfreedom, every American had only one question stuck in their head: What is freedom? Our country receiv ed it in the year of 1776 from the British through a series of difficulties and wars. African Americans defined it as an escape from slavery, while immigrants defined it as their acceptance into a new society. More yet, women of the women’s suffrage defined their freedom as their recognition into society and for their rights to be equal to that of every other man. These different perceptions of cultures/groupsRead More Jane Addams Essay1370 Words   |  6 Pageswhen many immigrants were coming to America, social classes were being distinguished, and a great deal of prejudice was sweeping over the United States. The upper and middle classes had extreme advantages over the lower class, which consisted of a large number of immigrants. These lower class individuals were looked down upon by the prestigious upper class, who were brought up with the best of everything for their time period. Despite her family’s honorable place in society, one woman rose aboveRead MoreThe Ame rican Dream in And the Earth Did Not Devour Him, The Autobiography of an Ex-Colored Man, and America is in the Heart873 Words   |  4 Pages Millions of people of all nationalities came to America during the twentieth century with the hope of finding a new and better life for themselves. These immigrants were lured by the thought of obtaining the American Dream--life, Liberty and the Pursuit of Happiness in the land of opportunity. Unfortunately, few immigrants were actually successful in achieving the dream. Most were faced with hardship and discrimination, instead of the expected equality and freedom. The dire living conditionsRead MoreThe Civil War : The Battle Over Illegal Immigration844 Words   |  4 Pagesimpacted by the growing issue of undocumented Mexican immigrants crossing the The Mexico–United States border. This film creates a one-dimensional or single conception of undocumented immigrants through the use of language, such as â€Å"illegal† or â₠¬Å"alien† and various other combinations. Another method is through the imagery it showed while there was dialogue being said. Most of the imagery in this film creates a narrative that undocumented Mexican immigrants are violent and a threat to Americans. Additionally

Sunday, December 22, 2019

Organizational Behavior Executive Summary - 3144 Words

Organizational Behavior Executive summary As a multinational company which having a sound history, the Sony cooperation was doing well from its start. But the period of year 2004 and 2005, company face lot of instabilities in different areas. Company implemented different kind of changing methods to overcome those difficult situations. Even though those procedures are taken to best interest of the company, it creates both positive and negative impacts to the company. Actions or steps taken to organization running at correct path and expectation are achieved, what are the methods available to use in order to achieve the expectations and successfulness, the way of facing the internal and external factors and the way of†¦show more content†¦Organization’s changes include three levels called unfreeze, change and refreeze (Lewin, 1947). So to achieve effective change management levels, the proper implementation of this model is essential. 1.2 The importance of change management for SONY When considering the past few years (year 2000 to 2005) in Sony cooperation, there were lot of crisis situation’s occurred. So obviously Sony needs change to save or protect the company from this critical situation. As a world recognized branded company they were necessary in ell planned and organized change procedure. There are some key factors to influence the inefficiency. Mismanagement of finance, instability situation of organization, Lack of market trends identification, decision making barriers, unsatisfied customers’ need and wants etc. so management of the company has to predict, how those all factors will affect to the organization. 1.3 Types of changes As stated by Ambrose 2001, three types of main organization changes can be identify. It can be describe in following way, 1.3.1 Developmental changes Developmental changes can be defined as changes that implement to improve current organization procedures. Through the proper informed and training activities of the employees the development changes can be communicate and moreShow MoreRelatedWhat Strengths Of Organizational Leadership Presented By Sales And Marketing1635 Words   |  7 Pages(SS) Sheila Simmons lacks communications skills, and high job stress. Identifying the strengths of organizational leadership presented by Sales and Marketing (PI) Kenneth Bright along with OD consultant can lead and manage the organizational change. The OD consultant plans to introduce and communicate the change initiative to the employees begin with an interview questions by gender, organizational levels and age. Using Lewin’s method (B), functions (f), personality(P), motivators and the environmentRead MoreHowe - Week 2.docx992 Words   |  4 Pagesï » ¿ Learning Team D Managerial Practices Executive Summary Ora Howe, Curtis Cabil, Rito Timbal CJA/484 September 15, 2014 Francis Hart Learning Team D Managerial Practices Executive Summary This team paper will in which analyze organizational behavior concepts associated with common managerial practices involved in day-to-day operations within criminal justice settings. This team paper will be sure to identify professional standards and values that apply across various components ofRead MoreInternal Environmental Scan/950 Words   |  4 PagesAssignment 2: Internal Environmental Scan/Organizational Assessment This section provides the opportunity to develop your course project. Conducting an internal environmental scan or organizational assessment, provides the ability to put the strategic audit together. In this course so far you have conducted the following steps toward completing the capstone strategic audit: Identified the organization for your report Interviewed key mid-level and senior level managers Created a marketRead MoreEthical Management Processes in an International Company1039 Words   |  4 Pages(2) the organizational culture is constructed with value placed on behavior that is ethical; (3) the organization ensure that leaders not only speak of ethical behavior but follow through in their actions as well; (4) decision-making processes in the organization make the requirement that the ethical aspect of business decisions are considered; and (5) moral courage is developed. (Ethics in International Business, nd) I. Ethical Behavior It is only possible to enable ethical behavior through constructionRead MoreMGT 312 Entire Course1103 Words   |  5 PagesWEEK 1 Organizational Behavior Paper       Write  a 700- to 1,050-word paper explaining the role and purpose of organizational behavior. Explain the main components of organizational behavior.  MGT 312 WEEK 1 Organizational Behavior Paper Provide examples of how these organizational behavior components relate to your workplace. How will knowledge of organizational behavior benefit you as a manager? Include  at least two scholarly citations from the library.  MGT 312 WEEK 1 Organizational Behavior PaperRead MoreOperations of Goodwill Industries International1190 Words   |  5 PagesExecutive summary In this paper, we present an in-depth analysis of the operations of Goodwill Industries International is an independent, not-for-profit organizations that provides employment placement services, job training as well as other community-based programs for individuals who are disabled, lack education or any job experience or face employment challenges. Our analysis indicated that the huge gap or disparity between CEO and average employee pay resulted in low motivation among the workersRead MoreOrganizational Ethics934 Words   |  4 PagesWeek Three Managerial Ethics †¢ Identify typical ethical problems of managers. †¢ Recognize differences in ethical behavior and responsibility between an employee and a manager. Course Assignments 4. Readings †¢ Read Ch. 6 7 of Managing Business Ethics. †¢ Read this week’s Electronic Reserve Readings. 5. Learning Team Instructions †¢ Begin preparing for the Ethics in the Workplace Case Study Action Plan Presentation due in Week Five by reading one of the following case studiesRead MoreTerm Paper of Coca Cola1494 Words   |  6 PagesOn FORCES OF ORGANIZATION BEHAVIOR IN COCA-COLA COMPANY [pic] University Of Information Technology and Sciences University of information technology sciences Term paper On Coca-cola company ltd. Role of the Forces of organization behavior CourseRead MoreComponents of Transformational Leadership Theory Essay909 Words   |  4 Pagesinterest to uplift the entire organization to a higher morality (Burns, 1978). Morality was defined as leaders and followers working together to fulfill organizational goals and achieve higher performances within a context of change and innovation. Leaders would surpass their own self-interest, in order to, foresee, foster, and indoctrinate a new organizational vision to their followers. Bass operationalized Burns’ seminal work into a leadership model to better indentify transformational leadership characteristicsRead MoreMgt 312 Entire Course Essay1145 Words   |  5 PagesWEEK 1 Organizational Behavior Paper Write a 700- to 1,050-word paper explaining the role and purpose of organizational behavior. †¢ Explain the main components of organizational behavior. MGT 312 WEEK 1 Organizational Behavior Paper †¢ Provide examples of how these organizational behavior components relate to your workplace. †¢ How will knowledge of organizational behavior benefit you as a manager? Include at least two scholarly citations from the library. MGT 312 WEEK 1 Organizational Behavior

Saturday, December 14, 2019

Du Pont Case Free Essays

string(101) " His job was to design and implement a system for evaluating the biodegradation of the new material\." The Lally School of Management Technology Rensselaer Polytechnic Institute Rev. June 28, 2006 DuPont’s Biomax ®: The Push for Commercial Applications Biomax ®, a polyester material that can be recycled or decomposed, holds up under normal commercial conditions for a time period established in the product specifications. The material itself can be made into fibers, films, or resins and is suitable for countless agricultural, industrial, and consumer products: mulch containers, mulching film, seed mats, plant pots, disposable eating utensils, blister packs, yard waste bags, parts of disposable diapers, blown bottles, injection molded products, coated paper products, and many, many others. We will write a custom essay sample on Du Pont Case or any similar topic only for you Order Now In the United State alone, where the average household creates over three tons of disposable waste each year, the number of potential applications for Biomax ® is immense. Its development represents a potentially huge business for DuPont and an important solution to the mounting problem of solid waste in developed countries. In 1989 at the inception of the project, DuPont executives were pressing research units to find new products with commercial applications. One of these research units had-developed a new â€Å"melt-spun† elastomeric material and was seeking commercial applications through the Success Group, its business development unit. The initial target application was as a substitute for the tapes then used on disposable baby diapers, which at that time used more expensive DuPont Lycra for that purpose. Rather than lose that business, however, the division dropped the price of Lycra. The project had reached its first dead end. A senior research associate of the Success Group, Ray Tietz, had noted the degradable characteristics of this new material. â€Å"One of the problems they had with the fibers we made with this material was that it would disintegrate if you boiled it in water. This was because of the sulphonate in it. I knew that if I made a polyester with this stuff in it, it would probably hydrolyze quickly. Iit might even be biodegradable. John Moore, the head of the Success Group, was a high energy â€Å"promoter,† as one colleague described him. He was determined to find a customer for whom degradability would be an important benefit-hopefully, a big one. A logical target was Procter Gamble, a major vendor of disposable diapers. Procter Gamble first introduced the disposable diaper in 1961 and by 1989 had built it into a huge business. Its success, however, coinc ided with a period of growing environmental This case was prepared by Mark Rice, Gina O’Connor, Richard Leifer, Christopher McDermott, Lois Peters, and Robert Veryzer, Jr. f the Lally School of Management and Technology, Rensselaer Polytechnic Institute, Troy, NY as a basis for class discussion, and is not designed to present illustrations of either correct or incorrect handling of management problems. All rights reserved  © 2000. To order copies or request permission to reproduce materials, call 1-518-276-6842 or write Dr. Gina Colarelli O’Connor, Lally School of Management Technology, Rensselaer Polytechnic Institute, 110 Eighth Street, Troy, NY 12180. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise, without the permission of the Lally School of Management Technology. 1 DuPont’s Biomax ® awareness, and it didn’t take long before the millions of used diapers sold by P and it imitators were attracting the attention of activists and regulators. By the 1980s, a growing number of voices were talking about either banning or significantly restricting the use of this class of products. Sensing the public mood and nervous about possible regulations, P was more than willing to listen to Moore’s pitch about the new de- gradable material. It even revealed its interest in the development of an entirely new material, one that was both degradable, and that didn’t have the â€Å"crinkly† feel of plastic or the â€Å"rustling† sound of paper. The diaper that P’s people envisioned would be a laminate with a cloth-like feel on the inside and a waterproof film on the outside, and they encouraged DuPont to work on a prototype. Sensing a huge potential market, Moore’s people were quick to oblige P. We spent a lot of research effort trying to make a degradable polymer that would be tough enough for the job,† Teitz later recalled. Months of effort produced a new laminated material that Teitz and others in the Success group thought would meet PG’s needs. Time and events, however, combined to work against them. Sensing that poli tical pressure for restrictive regulation was on the wane, and that cost-conscious customers would not pay a premium for biodegradable materials, Procter Gamble discontinued interest in the material under development by Moore’s development unit. From Degradable to Biodegradable The Success Group was now at a dead end. Furthermore, the standards for environmental acceptability were changing, becoming more stringent. Being degradable (i. e. , a substance that would disintegrate) had become passe; the new standard was biodegradability. Further, anything that passed itself off as biodegradable had to disappear in a reasonably short period of time. As of 1991, two years into the project, no one knew for sure whether DuPont’s new material would qualify as biodegradable. Given these new conditions, senior management was concerned about John Moore’s ability to command the respect of the technical community and decided to assign a new project manager, Ron Rollins. Credibility on the issue of biodegradability would be necessary for market acceptance. Obviously, no one would make a commitment to the new material until DuPont had firm data on its snack food appeal to microbes and on the rate at which it would disappear. Some suspected that the big opportunity with PG had been missed because of the absence of solid test data. To test the material, which by this time had been registered as Biomax ®, and to assure the credibility of it data, the project recruited a highly respected company scientist on a parttime basis. Henn Kilkson was a DuPont Fellow with experience in biodegradation. His job was to design and implement a system for evaluating the biodegradation of the new material. You read "Du Pont Case" in category "Essay examples" The choice of Kilkson for this job was deliberate; he was, in fact, DuPont’s representative to both an international committee and one formed by the American Society of Testing and Materials to set standards for biodegrabability. Before long, Kilkson’s researchers were busily making and composting prototype diapers that incorporated the newly developed laminated material. Using a sludge composting facility in Fair- field, Connecticut as a test bed, researchers tossed the 2 DuPont’s Biomax ® prototypes into the unsavory mess, and at the end of the composting cycle raked through the remains to observe the number and size of the remaining materials. This exercise determined the rate of disintegration, but never answered the question of biodegradability. Meanwhile, Kilkson found a European company that was actively involved in compost testing. A number of trials with Biomax ® samples were conducted; all indicated a favorable rate of biodegradation. However, Kilkson was not satisfied with the validity of these tests. Researchers also struck up a relationship with the city of Charlotte, North Carolina, which had a program for bagging and composing grass, leaves, and other yard wastes. The Charlotte facility used lots of manpower to empty bags of waste into a huge grinder and then transfer the ground waste to a composting pile. If employees could simply toss these bags into the grinder without having to cut them open and dispose of them separately, program managers reasoned that they could save substantially on labor costs. Of course, the ground up remnants of these bags would have to disappear — and quickly. The DuPont people gave the Charlotte facility a supply of net bags made from Biomax ® and enlisted their collaboration in testing biodegradable characteristics. Ideally, all remnants of these bags would be undetectable in less than a year. The bags themselves were made at a DuPont plant in Canada using a process introduced by a research associate in an- other laboratory. Employees in that tab were, like Rollins’ people, also searching feverishly for commercially attractive projects that the operating units of the company would support. Results at the Charlotte facility were positive. Not only did the bags decompose quickly, but they degraded biologically as well. The Charlotte experiment gave the Biomax team something to cheer about. The bag-making plant in Canada was also elated; it too was looking for a big market to serve. Things were at last looking up. But real customers willing to write out real purchase orders were still illusory. Meanwhile, Down in the Banana Groves †¦ By 1992, the Ron Rollins’ Success group had been disbanded and Biomax ® seemed destined to sit on the shelf—-one of many good ideas developed by DuPont scientists for which no market application could be found. Before this happened, however, the material caught the eye of Terry Fadem, head of the Corporate Development Group. Fadem thought that Biomax ® was worth another try. Even though a real customer had not signed on, the new polymer had two important features: first, no major capital investment would be needed to produce it in commercial quantities; and second, the potential market for a biodegradable alternative to the mountains of synthetic materials piling up in the industrialized world was huge-at least in the abstract. European consumer products companies, Fadem knew, were facing much stricter environmental controls than were their North American counterparts. The â€Å"Greens† were an active political force, particularly in Germany. Perhaps he could get some commitment from a European customer. According to Fadem, â€Å"I was of the opinion that if that didn’t work, or if we didn’t get some break in the market that was big enough, that we should either put the technology on the shelf or sell it off † So Fadem provided funds to support a small team of people working part time to keep the project alive As luck would have it, a break in favor of 3 DuPont’s Biomax ® Biomax ® appeared, but from a source that neither Fadem nor anyone else would have anticipated: the banana plantations of Costa Rica. Steve Gleich was a senior technical researcher working the DuPont’s Research Division for Agricultural Products. A chemical engineer by training, Gleich was experimenting with different packaging systems for controlling the delivery of pesticides. One was by means of a water soluble â€Å"bio-disappearing† film, as he later described it. The pesticide was distributed evenly through the film; when the film became wet it disappeared into the soil, leaving the chemical behind. Thus, farm workers could lay lengths of the chemical-laden material over a row of strawberries, for example, and the first watering or rain would lay down a perfectly even and prescribed dose exactly where it was needed. Gleich was aware of the Biomax ® project. He was also familiar with work on biodegradables being conducted by a joint venture company owned by ConAgra and DuPont. One day, another packaging engineer told Gleich, â€Å"If you solve the banana bag problem down in Costa Rica, you’ll be a big hero. † Banana bag problem? Gleich had no idea what he meant. So the engineer pulled a low-density polyethylene bag from his drawer. â€Å"They use millions of pounds of this stuff in the banana plantations,† he said. â€Å"They put a bag over every banana bunch. Some are impregnated with pesticides, but most are simply used as little hot-houses to ripen the fruit and protect it from bruises. This bit of information flipped on a switch in Gleich’s mind. Millions of pounds of nondegradable polyethylene translated into two things: big revenues for the vendor and a massive waste disposal problem for growers. If a bag material could be designed to disintegrate and biodegrade at the right time, growers could eliminat e major labor and waste handling costs. Working with contacts in Fadem’s development unit, Gleich arranged to have 50 bags made from Biomax ® and sent down to a sales agent working with Delmonte’s banana operation in Costa Rica. These bags were used to cover the fruit in the normal way and were observed over a 3-4 month period. As the bananas were harvested, the bags, now brittle, began to break apart into small strips and fall to the ground, where they could easily be raked up and composted. These first bags, however, turned brittle too soon in the cycle of fruit production, causing some bruising. So the enterprising researcher asked for another batch of bags — slightly heavier and formulated to come apart more readily. This second batch worked much better and Delmonte and its competitors, Dole and Chiquita, were soon expressing interest. They also wanted to explore applications for melons, strawberries, and other fruit. Ironically because of an internal squabble between the field manager and his counterpart at the head office, the field manager refused to install the redesigned banana bags and this application reached a dead-end. About this time Steve Gleich was assigned new duties within his business unit and his involvement in the Biomax ® project waned. The little band of part timers continued seeking applications. Some new potential agricultural applications emerged, but the project was going nowhere fast. Finally, Fadem convinced senior management to provide substantial corporate funding for a high profile advertising campaign soliciting inquiries. Approximately thirty serious responses were received. 4 DuPont’s Biomax ® They were deemed sufficiently promising that in 1996 Biomax ® was transferred out of development and into DuPont’s polyester resins and intermediates business unit. When Fadem’s team contacted the business unit manager to initiate the handoff, the manger asked where the prototype materials had been manufactured. She was surprised when Fadem told her that the prototype production had been done in her manufacturing facilities. Additional applications development work was required before significant production could be undertaken, and hence, even after the transfer, Terry Fadem’s team remained involved. A product manager in the business unit was assigned the task of completing the technical and market development for Biomax ®. Unfortunately for the project, he had only just begun the effort when he was promoted. The project was at a standstill for almost a year until a new product manager was assigned and brought up to speed. The second product manager forced his team to assess the thirty plus leads that had been generated by the advertising campaign and to select four on which to focus. As of mid 2000, development of the product and the search for commercial applications continued. The new product manager was convinced that the first significant revenues were just around the corner. 5 How to cite Du Pont Case, Essay examples

Friday, December 6, 2019

1. Topic Essay Example For Students

1. Topic Essay The report is about the difficulties based on cultural differences marketers and advertising agents have to deal with when setting up an advertising campaign. 2. IntroductionThe research report will try to show what are the main problems marketers are confronted with when they set up an advertising campaign for the world markets. It is not the goal of the essay to find new approaches to avoid expensive mistakes connected with the wrong advertising campaign. It rather should show with examples where global companies have made mistakes in the past, what the consequences were and should show what companies do and did to avoid such embarrassing mistakes and maybe where the changes in avoiding those mistakes are. The methods chosen by the companies or advertising agencies to avoid marketing mistakes should be found out by a questionnaire, which will be sent to the biggest advertising agencies in New Zealand via email. It is expected that they all use similar approaches when shaping and converting campaigns for the target markets. The topic of the report has been an increasing factor when designing international marketing strategies in recent years and will become more important in the next millennium. The reasons are a world, which moves up tighter together depending on the fast development of new technologies, which allows us to communicate with nearly every part of the world everytime. To avoid irritations based on cultural differences we have to know the cross-cultural differences. Another not less important factor is the many mergers in the last years, which lead to an increasing number of global players, which enter the global markets with their marketing strategies. To create the right mix they have to spend time on studying the differences in consumer behaviour based on cultural differences before creating a marketing strategy. 3. Problem StatementWhere are the limits of setting up an advertising campaign concerning the different consumer behaviour based on cultural differences? How do marketers shape and convert existing advertising campaigns for target markets. What do they do to avoid marketing mistakes caused by brand names, which might be misunderstood? Which parts of culture affect the work of marketers mainly? Where do markets exist where one advertising campaign and the same brand name do not cause a problem because of a similar consumer behaviour? Which are the markets where the marketers have to change their campaigns at the most because of the large differences in culture to other markets?4. Literature ReviewMany theories exist which deal with the topic. And also much research has been done to prove these theories. But only few authors have been able to develop strategies or solutions, which use the acknowledgements granted by the research. The reason might be that the universal strategy that fits for all problems caused by cultural differences does not exist. To find out something about the limits of cross-cultural advertising it is necessary to know how marketing and culture are linked and what belongs to culture. In the research report culture should include language, as a key to its culture, non-verbal communication, religion, time, space colour, numbers and food preferences. All these elements are included in an advertising campaign and can cause expensive mistakes when marketers do not consider the differences when creating for example an commercial. Another very important fact, which has to be considered, is that high- and low-context cultures exist. Many authors have written about this topic. One of the firsts who mentioned this in connection with global marketing was Wells (1987, cited in Martenson 1989). He presumed that high- and low-context cultures exist and that this should be considered when setting up an advertising campaign. His assumption was confirmed by a research by Rita Martenson (1989). She tested 239 people who belonged to five cultural groups with different grades of context-levels. The outcome supported clearly Wells proposition that high-context cultures get more information from non-verbal communication instruments than people, which belong to a low context culture. The Bill of Rights Essay(ii) ProceduresThe information is attempted to be collected with a questionnaire, which will be sent via email to the target group mentioned above. First I will introduce myself and show them the reason why they are asked to answer the following questionnaire. The email will also offer them a copy of the report if they are interested in it. This should motivate the companies to reply to the questionnaire. The first five questions should try to find out how deep the subject is involved in cross cultural marketing / advertising, so that the ones which are not or only less involved can be sorted out because they are not relevant for the research. The following questions are created in an open style so that the subject has to write down his individual experiences with the topic. That should try to facilitate a comparison is possible later on. The last question is voluntary and should collect examples of marketing mistakes, which can be used in the report. (iii) MaterialsThe only material, which is used to make the questionnaire possible, is the email facilities at Massey University. 6. Method of AnalysisThe results of the questionnaire should be compared. Similarities and differences will be analysed. The analyse will be using a qualitative approach because the questions, especially the last ones are very in depth and do not allow a quantitative analyse. Maybe it will be possible to find out that there exist different approaches on certain kind of markets to avoid marketing mistakes. It is expected that there will be the same main problems and the same parts of culture, which affect the marketers work. The companies who are not or only less involved in cross-cultural advertising/marketing will not be included in the analyse because their answers are baseed on theoretical experiences. 7. Recommendations or Practical OutcomeThe report will come to a conclusion as it connects the already known theories mentioned above (point 4) with the practical experiences of the companies, found out by the questionnaire. It might not be possible to draw up some recommendations but maybe it will be possible to show a change of dealing with cross cultural problems and based on that change their might be a possibility to show some interesting ways, which will affect that field in the future. BibliographyReference List:Herbig, P. A. (1998).Handbook of Cross Cultural Marketing. New York, London: The International Business Press. Martenson, R. (1989). International Advertising in Cross-Cultural Environments. In Kaynak, E. (Ed.).(1993). The Global Business: Four Key Marketing Strategies. New York, London, Norwood: The International Business Press. Bibliography:Bamossy, G.J. Costa J.A. (Eds.).(1995). Marketing in a Multicultural World: Ethnicity, Nationalism and Cultural Identity. Thousand Oaks, London, New Delhi: Sage Publications. Brook, M.Z. (1996): International Management: A Review of Strategies and Operations. Cheltingham: Stanley Thornes Ltd. Coscum Samli, A. (1995). International Consumer Behaviour: Its Impact on Marketing Strategy Development. Westport, London: Quorum Books. Euglis, B.E. (1994). Global and Multinational Advertising. Hillsdale, Hove: Lawrence Erlbaum Associates. Mooij, M. de (1998). Global Marketing and Advertising: Understanding Cultural Paradoxes. Thousand Oaks, London, New Delhi: Sage Publications.

Friday, November 29, 2019

The Universe What Lies Beyond Our Planet. The Universe That We Live

The Universe ? what lies beyond our planet. The universe that we live in is so diverse and unique, and it interests us to learn about all the variance that lies beyond our grasp. Within this marvel of wonders our universe holds a mystery that is very difficult to understand because of the complications that arise when trying to examine and explore the principles of space. That mystery happens to be that of the ever clandestine, black hole. ? of the concepts, properties, and processes involved with the space phenomenon of the black hole. It will describe how a black hole is generally formed, how it functions, and the effects it has on the universe. ? take a look at the basis for the cause of a black hole. All black holes are formed from the gravitational collapse of a star, usually having a great, massive, core. A star is created when huge, gigantic, gas clouds bind together due to attractive forces and form a hot core, combined from all the energy of the two gas clouds. This e nergy produced is so great when it first collides, that a nuclear reaction occurs and the gases within the star start to burn continuously. The Hydrogen gas is usually the first type of gas consumed in a star and then other gas elements such as Carbon, Oxygen, and Helium are consumed. ? years depending upon the amount of gases there are. ? ? equilibrium achieved by itself. The gravitational pull from the core of the star is equal to the gravitational pull of the gases forming a type of orbit, however when this equality is broken the star can go into several different stages. ? consumed while some of it escapes. This occurs because there is not a tremendous gravitational pull upon those gases and therefore the star weakens and becomes smaller. It is then referred to as a White Dwarf. If the star was to have a larger mass however, then it may possibly Supernova, meaning that the nuclear fusion within the star simply goes out of control causing the star to explode. Afte r exploding a fraction of the star is usually left (if it has not turned into pure gas) and that fraction of the star is known as a neutron star. ? the core of the star is so massive (approximately 6?8 solar masses; one solar mass being equal to the sun's mass) then it is most likely that when the star's gases are almost consumed those gases will collapse inward, forced into the core by the gravitational force laid upon them. ? to pull in space debris and other type of matters to help add to the mass of the core, making the hole stronger and more powerful. ? ? the Event Horizon) that is formed around the black hole. The matter keeps within the Event Horizon until it has spun into the centre where it is concentrated within the core adding to the mass. Such spinning black holes are known as Kerr Black Holes. ? were a star, and this may cause some problems for the neighbouring stars. If a black hole gets powerful enough it may actually pull a star into it and disrupt the orbit of many other stars. The black hole could then grow even stronger (from the star's mass) as to possibly absorb another. ? Ergosphere, which sweeps all the matter into the Event Horizon, named for it's flat horizontal appearance and because this happens to be the place where mostly all the action within the black hole occurs. When the star is passed on into the Event Horizon the light that the star endures is bent within the current and therefore cannot be seen in space. At this exact point in time, high amounts of radiation are given off, that with the proper equipment can be detected and seen as an image of a black hole. Through this technique astronomers now believe that they have found a black hole known as Cygnus X1. This supposed black hole has a huge star orbiting around it, therefore we assume there must be a black hole that it is in orbit with. ? and the collapsing

Monday, November 25, 2019

Amusing the Millions essays

Amusing the Millions essays At the turn of the Twentieth century radical sociological changes and movements began to take hold of the prevailing American culture, and a major factor that contributed to these new changes was the advent of the amusement park. According to John F. Kassons Amusing The Million: Coney Island at the Turn of the century, the amusement park (Coney Islands amusement parks in particular) played a significant role in the shift of attitudes, morals and overall lifestyle of our society. Early in the twentieth century the industrial revolution began to take shape and with this emergence of industrial life, urban cities began to spring up all over the nation and immigrants began to migrate into the U.S. (most of these immigrants were European),as a result of these changes entrepreneurs and members of high society took it upon themselves to provide quality, cultured forms of recreation to catour to this mass industrial culture, these individuals were referred to as the genteel reformers. Individuals such as William C. Bryant, Andrew J. Downing and Henry W. Bellows all advocated more refined types of entertainment, examples of this kind of entertainment would be Central Park and Chicagos Colombian Exposition but the mainstream public was not able to appreciate or recognize the significance of these forms of entertainment so another type of entertainment was established, the amusement park. With the upsurge of the amusement park many dominant ideals and ways of life established in the nineteenth century began to change and began to be overshadowed by new ways of thinking. The new Mass culture craved entertainment where as before the same mass culture craved the more basic things in life. The inhabitants of this new industrial society related well to the amusement parks and in Amusing The Million a point was made that, the loud noises and raucous atmosphere of...

Thursday, November 21, 2019

Assigments Essay Example | Topics and Well Written Essays - 500 words

Assigments - Essay Example When the platelets come in close vicinity to the site of damage in the vessels, they start to change their shape and become swollen. At the same time, they contract to release essential substances which make them adhere to the damaged wall and in particular to the collagen in the walls of the damaged vessels. They also tend to release ADP. This substance further assists the platelets in their function and tend to stimulate the platelets which lie close to the damaged vessel by making them active. These platelets tend to cluster together and come and join the initial platelets that adhered to the vessel wall that was damaged. This results in the formation of a platelet plug which closes the damaged vessel. At the same time, there is further release of clotting factors. This mechanism indicates the positive feedback system of the human body where the activation of one platelet further stimulates the cascade and results in more stimulation and the formation of a platelet plug (Lauralee 2006 p322). Works Cited Top of Form Clark, Robert K.  Anatomy and Physiology: Understanding the Human Body. Sudbury, Mass: Jones and Bartlett Publishers, 2005. Print. Bottom of Form Top of Form Sherwood, Lauralee.  Fundamentals of Physiology: A Human Perspective. Belmont, Calif: Thomson Learning distributor, 2006. Print.

Wednesday, November 20, 2019

The European Sovereign Debt Crisis Research Paper - 1

The European Sovereign Debt Crisis - Research Paper Example After a while, the deficit rate became enormous, thus leading to the rise of the sovereign debt crisis in the year 2009. Therefore, it is arguable to state that is the starting point of the European debt crisis. This paper will attempt to look at the causes and effects of the European debt crisis. How Greece became the origin and what other countries were affected by the situation. Finally, the current state of Europe after the debt crisis shall be analyzed. Greece had one of the fast growing economies and as a result had a massive deficit. As the global financial crisis came to pass, Greece was greatly affected. This was evident especially on the country’s largest industries (tourism and shipping industry). This led to lump sum spending to keep the economy going, but instead the sovereign debt increased with each passing day. With increased borrowing from the International Monetary Fund and the European Union, the Greek government was problem bound. Greece registered a debt of five hundred and forty billion dollars (Stein, 1). This is one hundred and twenty five percent of its Gross Domestic Product. Despite Greece making one or two mistakes, there were other factors that led to the crisis in Greece. External debts of Europeans states are at the center of the recent crises. In general, the debt crisis is associated with the budget deficits being in excess of the values provided by the Maastricht Treaty, and the Stability and Gro wth Pact (Ludwig Von Mises Institute, 1). These groups only focused on debt and deficit ratio ignoring external debts. Consequently, the laws governing the European Central Bank do not allow single investors and creditors to borrow government bonds in case of a crisis. Eventually, the debt crisis became alarming as the country decreased public benefits (Greece froze civil service salaries and in turn raised taxes and retirement

Monday, November 18, 2019

Application of Qualitative Research Methods Paper

Application of Qualitative Methods - Research Paper Example The problem was highlighted by the fact that the society was not investing in any effort aimed at addressing the problem. Algebra is a basic component of mathematics. The subject is important in producing individuals who can solve important problems in the society. Consequently, it is a key indicator of the competitiveness of the American workforce. It is crucial to consider that stakeholders are concerned that the United States of is being left behind by other countries in producing a workforce that can survive and thrive in the changing global economy. The objective of the study is to determine the extent of algebra problems in the the American society. Consequently, the research will reveal the causes for the poor performance. Understanding the underlying causes will provide a significant opportunity to implement appropriate intervention measures. The second objective is to formulate corrective measures that will address the problem. The third objective is to produce information that can be used by policy makers in order to create effective policy measures to address the problem. A researcher can then conduct interviews and surveys. Surveys will provide an opportunity to evaluate any differencies and similiarties in diverse populations (Jansen, 2010). Phenomenology and field research are also appropriate. Phenomonolgy involves observing subjects in their natural setting. In addition, individual interviews will be conducted in an effort to develop a global understanding of the problem. Interviews and focus groups are effective in collecting accurate information because they provide an opportunity for the researcher to interact with the participant (Gill, Stewart, Treasure & Chadwick, 2008). The researcher will also make personal observations in learning institutions. The approach will enable them to understand the attitude of the students and educators towards the subject and their impact on performance (Dowker, Bennett & Smith,

Saturday, November 16, 2019

Business Operations Of Tk Maxx UK

Business Operations Of Tk Maxx UK TK Maxx, part of the Massachusetts based TJK inc. Group of companies, opened its first store in Bristol in 1994, There are now over 260 TK Maxx stores across the UK, Ireland, Germany and Poland. TK Maxx is still a relative new concept. TK Maxx is unique and has no direct competitors. Everything TK Maxx is different. The heart of TK Maxx success lies in business model of offering greater designer labels for up to 60 percent less. The relationship with those labels and designer is critical. TK Maxx talented buyers negotiate fantastic deals from a huge number of suppliers all the way through the season, scouring the fashion and style markets across the world to seize buying opportunities whenever they find them. Company labels for fewer concepts are called off-price retailing and were introduced to the UK from the States in 1994. TK Maxx is still the only fashion off-price retailer in Europe. Designer in a modern and simple way, our stores deliver a smart, no frills shopping experience. This allows us to run a cost-efficient operation and company dont pass on any hidden costs to their customers. The commercial object is to make TK Maxx a household name, synonymous with being smart. TK Maxx has over 500 people at home office, over 10,000 people working throughout the UK and Ireland in their stores and distribution centres. As a progressive, fast paced business the work ethos is high energy. Company describe their business as being accessible, down to earth, friendly, a great leveller, not intimidating. Similarly, our people share a real passion for fashion, are enthusiastic, make the most of opportunities, are individual, resilient and determined to succeed. TK Maxx is the 10th largest fashion retailer in the UK (TNS Fashion Tracker) TK Maxx is the UKs fourth favourite retailer, the third favourite clothing retailer and the UKs favourite shoe retailer for 2009. (Verdict Retail Group). A typical TK Maxx store has over 50,000 items in stock and receives 10,000 new items every week. While TK Maxx is best known for fashion, dont forget our stores sell fabulous accessories, luggage, toys and home ware. Shopping works up an appetite, so Cafà © Maxx is in our stores in Ayr, Swindon, Cardiff, Thurrock, Purley Way and Croydon, TK Maxx value diversity, encouraging different vies, backgrounds and origin. Company are constantly diversity ways in which TK Maxx can make a difference to peoples lives. TK Maxx raises money for charities NCH, Enable Ireland, Cancer Research and Comic Relief. 1(www.TJX.com) Back Ground of Change That exists in Todays Economy Introduction to Change Change is the vital factor for development either business or human, if the human history taken into place as a sample of change, it clearly speak human developed by the change for example human had not had apparel to wear but no human has got cloth industries. There so many example of change, which are obvious and clear brought revolution, as Gues (2010) described to cope with a changing world, an entity must develop the capacity of shifting and changing of developing new skills and attitudes; in short, the capability of learning 2(O Gues Todays Business Magazine January 2010) Change management So we can say that change management is the method, implements and practice to handle the people in business change to achieve the vital business results and to recognise that business change successfully within the social infrastructure of the organisation. The management of change also is practice entail in new values, behaviour and customs within an organisation that help new ways of works and reduce challenges to change, developing harmony among consumers and stake holders on particular changes shaped to better meet their requirements; and planning, testing, and implementing all aspects of the evolution from one organisational formation or business methods to another. Today Economy Globalisation Globalisation is a social, economic and cultural fact which the entire world and now the world become a global village. The progress towards the growth of economic and social ties between countries through expands of corporate institutions and the commercial philosophy that leads to the shrinking of the world in economic terms. Globalisation increases the trust of economies on each other, create the opportunities to be able to buy and sell the goods in any country in the world and it provide the chance for labour and assets to put anywhere in the world. Now the world is the global village and it makes happened with the help of technology, communication networks, internet, growth of economy and progress towards the free trade. There is nothing to be hidden in this world. Todays Economy After taking a beating in the Recession, the world economy is at last starting to turn the corner. There are some indications that recovery is on the way. Businesses are booming. Companies are hiring peoples and the important engine of the economy customer is getting up off the mat and spending money once again. This economy change awake up the shareholder interest towards there business and they want to make the maximum profit and increase the market share of their organisations. Bureaucratic Organisation Max Weber is one of the most leading promoters of bureaucracy. As he described The decisive reason for the advance of bureaucratic organization has always been its purely technical superiority over any other form of organization. The fully developed bureaucratic mechanism compares with other organizations exactly as does the machine with the non-mechanical modes of production. 5.Max Weber (1864-1920) Bureaucratic organizations are suitable in steady environments and for schedule tasks and skills. Bureaucratic structures have plain, well-defined, centralized, vertical hierarchies of command, power and control. Effectiveness and certainty are highlighted through specialization, consistency, and formalization. This results in strictly clear jobs, technologies, and processes. This organisational structures, processes, and roles are like a machine in which each part of the organization does what it is designed to do, but little else. 5.Leo Lingham (2008) Strengths and Weaknesses of Bureaucratic Organisation. The strengths of a bureaucratic organization are first it gave the more command over the employees with clear rules and regulations. In the bureaucratic organisation no confusion as the reporting relationships is clear and well defined. The system is centralized and all the decisions can be monitored. There is consistency and everyone has to follow the same procedure. With many benefits there are some demerits of the Bureaucratic Organisation like the decision making and all the other processes are very slow. The jobs may become boring for the employees. The communication has passed through so many levels that it gets deformed. Too much control depresses originality and creativity. Organisation Development Organisation Development is a planned interference. They are policy consist of specific activities designed to effect change in some side of an organisation. Much interference has been developed over the years focus on different problems or creates different results. However, they all are stepped toward the aim of improving the complete organisation with change. In simple words, organisations that wish to get a high degree of organisational change will employ a full range of interventions, including those planned to change person and group performance and approaches. Individuals trying smaller changes will stop short of those targets, implementing interventions targeted first operating strategies, management structures, employees skills, and workforce policies. Specially, organization development programs will at once add more than one of these interferences. Task Two Develop system to involve appropriate stakeholders in the introduction of change. Change cases (Bennett 1997) are used to describe new potential requirements for a system or modifications to existing requirements. Change cases are modelled in a simple manner. You describe the potential change to your existing requirements, indicate the likeliness of that change occurring, and indicate the potential impact of that change. Figure 1 presents two change cases, one potential change that is motivated by technical innovation ¾in this case the use of the Internet ¾and a second by a change in your business environment. Notice how both change cases are short and to the point, making them easy-to-understand. The name of a change case should describe the potential change itself. Reason of Change Tk maxx is the fast moving business during the credit crunch company face economic crises. Now globally business environment change, companies are going towards recovery from credit crunch. Tk maxx realise that it is the best time to implement the change in the organization. Company analysis by third party to review the business stretcher of the company and the main object was to reduce the cost, improve the efficacy and increase the profit and important of all if the world economy faces crises in future company should be effected at minimal. TK Maxx New System TK Maxx developed system name as BEST. This new system include these main changes from top to bottom Change in Hierarchy Introduce New Log in and Log out Change in product Availability Major Changes in Stores Change in Hierarchy TK Maxx changes the hierarchy of the organisation. In previous system one district manager see the seven stores but now one district manager handle the seventeen stores. TK Maxx has the 260 stores around the UK and Europe so where company has the 37 district now it has only 15 managers. According to this change company will save 22 district managers salaries. On the other hand as a result extra work load on the remaining managers and it can affect their efficiency. Company is taking a bureaucratic decision to eliminate the line managers designation as supervisors and also reduced their annual salaries. Introduce New Log in and Log out Company moved from manual Log in system to electronic system. Company will placed a punch machine in every store for Log in and Log out. This change will help to reduce the issues of employees regarding work hours. Change in Product Availability TK Maxx change their product availability cycle. First company purchase officers made purchase from the around world but this purchase was not according to the demand of store managers. In new system store managers will place a request first according to their demands. TK Maxx head office process this request immediately and will deliver once a week. Major Changes in Stores In new system the fitting room sequence will change. Company will change the floor maintenances cycle. There will be one associate is every time available to maintain the floor. Product availability was the major issue. Products are going in the shelf throughout the day. According to this new system all the products will be in the shelf before 12:00 pm. Suggestions for Appropriate Model for Changes Company has changed its Bureaucratic atmosphere, so it utilized the manpower in a sophisticated way and save the cost of many district managers. Through the new login system company all save the time of management and as well the fare and clean job timing of company employees. Company change the product availability sequences to available the product on managers demand and also change the maintainers sequence. Results of this change are cost effectiveness and effective communication from management to there employees. To enhance the quality control process, company should hire good, experience and professional staff because now a days it is the marketing trend that products always sell on the behalf of quality, features, benefits and excellent presentation. There is no need of separate training manager. Company should give this responsibility to HRM department so by adopting this change company can save budget. Company should launch some incentives for employees because motivation in all types always motivates to employees and these employees are the back bone of company.

Wednesday, November 13, 2019

Critical Response to the Turn of the Screw Essay -- Henry James

Henry James’ novella the Turn of the Screw is a highly ambiguous piece of fiction. Set in Edwardian England, a very naà ¯ve woman is left in charge of two young children. The beautiful Bly however appears to be hiding a few dark secrets. The appearance of two ghosts plays on the governess’ mind, she comes to the conclusion the children are in danger and being possessed by these two horrors. Throughout the novella James successfully creates a mystical atmosphere, his ambiguous style forces us to think twice about what is written and decide for ourselves whether or not this is purely a ghost story or something far more sinister. However after several reads and a close look behind the words, it becomes clear that the ‘ghosts’ that haunt the house of Bly are nothing more than hallucinations and may be the result of a serious case of sexual repression in the governess. The governess is a hopeless romantic, that becomes clear at the very beginning. The daughter of a poor parishioner, the governess has had a very sheltered life, making her into quite a naà ¯ve woman, but no doubt very curious. The governess had only once had a position involving children before she accepted the position at Bly. She was quite nervous and unsure in regards to her own abilities. Yet she took the job. Why? She believed the employer to be the most handsome of men, with a most kind and generous nature. This opinion was formed over one very short meeting. As the governess arrives at Bly she mentions â€Å"I had expected something quite dull and dreary, so this place was a wonderful surprise. I wondered why he (employer) had failed to mention it†. The governess is also quick to tell the housekeeper Mrs Grose â€Å"I am carried away quite easily. I was carried away in Londo... ...ce was close and he let me kiss it† and her description of Miles saying â€Å"oh you know what a boy wants† are all unnecessary. The plot of the ghosts corrupting the children is what the governess’ tales is supposed to be about, just a ghost story. So adding in constant little sentences like these makes us question whether this is really a ghost story at all, or something more vindictive. The ambiguity of this novella shows that the ghosts cannot possibly be real and are a mere figure of the governess’ imagination. Her romantic, whimsical state of mind, strange and elaborate use of words and clearly shown indecency with Miles gives sufficient evidence to say she was suffering a severe case of sexual repression, brought on by her sheltered childhood and lonely position in society. However these circumstances are no excuse for the damage she caused those poor children.